The following are two options for creating your video:


Screencast-O-Matic is a simple, easy to use software that allows you to quickly record your screen and audio. This free tool allows you to upload the resulting video straight to YouTube.

Camtasia Studio

Camtasia Studio is a more advanced screen recording and video editing software that can produce more professional videos. A free trial is offered.

Submission Examples

Balance(4th Place), Pontifical Catholic University of Chile

Fairweather Chef(3rd Place), Harvard Business School

Soletics (Semi-Finalist) Grand Valley State University

Submission Format

Although there is not one format for successful submission videos, we suggest that videos contain the following components to communicate effectively:

Title Slide

Who are you and what does the business do (pain and solution)?

Assumption Slides

What were your initial hypotheses? Did you identify a customer problem? What were the key hypotheses about the business model? Remember some of your most important hypotheses are about customer pain and your solution to that pain.

Action Slides

How did you test these hypotheses? What specific tests did you conduct? What did you discover? What facts were uncovered? What facts remain to be uncovered? One of the major purposes of the competition is to see if you have truly NAILED THE PAIN—but what data do you have?

Pivot Slides

How were your initial assumptions proved right or wrong? What pivots did you make?

Validated Business Model Slides

Diagram your business model and present the facts? How does the business make and deliver value? Consider the following critical points to communicate:

Lessons Learned

Be sure to communicate the lessons learned, including pivots and failure.


Appendices should be included only when they support the body of the model. These additional slides need to be available for giving context and for answering questions judges might have. Because judges might not read all the material in the appendices, the body of the model must contain all information pertinent to the model.